We are introduced to characters on a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving.
As noted in the ad:
- No post is worth a life.
- No glance is worth a life.
- No email is worth a life.
- No search is worth a life.
- No text is worth a life.
AT&T's "It Can Wait" is the carrier's campaign against distracted driving. You can learn more about the campaign and steps you can take to help stop distracted driving at: http://www.itcanwait.com/
Distracted driving is dangerous. Do not do it; it is not worth a life.